Why a Slack acquisition would make sense for Salesforce

Salesforce is reportedly in “advanced talks” with Slack over a potential acquisition — a deal that would be a good fit for both organizations, according to analysts.

The collaboration software vendor has been the subject of numerous acquisition rumors since its remarkable rise to prominence in recent years. Among other reported suitors over the years was Slack’s rival Microsoft — which opted to build its own platform instead — as well as other large tech vendors including Google and Amazon. None of those putative deals came to fruition, and Slack instead completed its direct listing in 2019.

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