October 25, 2020

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Apple’s Tim Cook shares his company's WFH experience

It still seems a little counter-intuitive that one of the world’s biggest technology firms was...

It still seems a little counter-intuitive that one of the world’s biggest technology firms was also one of the least amenable to remote working, but this, I’ve heard, describes the culture at Apple pre-COVID-19. Now things have changed there, just as they have elsewhere.

Going back better

Speaking during a more extensive interview conducted at The Atlantic Festival, Apple CEO Tim Cook discussed his company’s experience around remote working, telling us that around 10-15% of company staff have been working at the office during the pandemic. Around 85%-90% of Apple employees are currently working from home, he said, admitting that he does so himself, some of the time.

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