Consumers and investors are becoming increasingly ethical when it comes to the choices they make: they seek authenticity and corporate social responsibility. Apple’s values-driven approach resonates amid this growing awareness, and it’s reflected in the company’s own fundraising and volunteer efforts.
Ethics as a business opportunity?
Enterprises are becoming increasingly aware of the evolution of the ethical consumer. This evolution is driving growing recognition among the investment community, prompting forward-thinking firms to put values at the center of their business.