September 20, 2020

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Apple sets scene for 5G ‘for the rest of us’

We all think Apple will introduce 5G support in the next-generation iPhone, but it looks...

We all think Apple will introduce 5G support in the next-generation iPhone, but it looks seriously as if it has a wider plan to turn the mass market on to the mobile broadband standard.

Apple’s services are built for mobile

Apple has been heavily focused on building out its services in recent years, and there’s a great deal of activity going on in this space:

  • Apple TV+: This service continues to generate attention as high profile A-listers sign up to work with Apple on future shows.
  • Apple Music: The company recently added two new radio channels, dropped the Beats name and continues to build out and add content to its music streaming service. iOS 14 adds integration with Snapchat, improved search and a few other features.
  • Apple Arcade: While Arcade still seems to be short of a hit game, recent bad blood between Apple and Epic suggests a wider competitive rift. Given Apple’s focus on Metal and ARKit, does the company intend publishing a range of AR titles that compete?
  • Apple News: The company continues to woo users with cut price deals and partnerships, though publishers seem disappointed at the revenues raised.

What’s most notable in recent days as we head toward the inexorable online iPhone 12 range announcement is the emergence of new deal packages from Apple and selected mobile partners. For example, in the UK:

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