November 24, 2020

Hooda Maths

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Apple Music launches a TV channel for music videos

Illustration by Alex Castro / The Verge Today, Apple launches Apple Music TV, which is...

Illustration by Alex Castro / The Verge

Today, Apple launches Apple Music TV, which is exactly what it sounds like: Apple Music on television. It’s a free, curated, 24-hour live stream of popular music videos (though it’s only available to US residents); you can watch it in the browse tabs of the Apple Music app and on the Apple TV app.

Apple Music TV is interesting because it seems like a direct shot at YouTube’s dominance of the music video space. The new channel will host video premieres at noon ET every Friday — starting with Joji’s “777” and Saint Jhn’s “Gorgeous” on the 23rd — and it’ll be a home for the other original content Apple Music has created over the years, like concert films and interviews. On the 22nd, the channel will play host to Bruce Springsteen, the Boss…

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