November 1, 2020

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Apple customers have the most emotional connection to the brand versus others, study shows

Apple has ranked first in a listing of the most intimate brands during the coronavirus...

Apple has ranked first in a listing of the most intimate brands during the coronavirus pandemic, based on emotional factors such as fulfillment and ritual.

Credit: Andrew O’Hara, AppleInsider

That’s according to the MBLM “Brand Intimacy COVID Study,” which surveyed a series of brands and the emotional connections consumers had with them during the global health crisis. Apple also ranked highly in a broader 2020 brand intimacy study released by MBLM in May.

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