January 24, 2021

Hooda Maths

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Apple’s social media failure now looks like success

The lens of history shows Apple’s most heavily criticized decisions often become justified over time,...

The lens of history shows Apple’s most heavily criticized decisions often become justified over time, whether that’s abandoning headphone ports, focusing on on-device AI, or letting the Ping social network disappear.

Apple’s social media failure now looks like success

Introduced in 2010, Apple marketing told us Ping was a “social network for music”.

The company had hoped to work with Facebook on the service, but CEO Steve Jobs told us the other company wanted terms he saw as “onerous”.

Instead, we ended up with a hugely limited system that no one really used, and a great deal of friction between Apple and FB.

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